Harry Potter series was released in the late 90s and was the best-selling book of that time, and until to date, the sales of the books continue to rise. Most people who love reading novels find the first edition of the Harry porter book fascinating to read, and this leads to increased publications because most people are eager to know about the young wizard. The harry potter book sales by year have continued to grow due to the high demand by the novelist. However, most people think about the marketing lessons that they acquire from reading the Harry Potter book. Here are a few lessons that marketers can learn from the Harry Potter book sales.
Develop a Strategic Approach
When the author of the Harry Potter book was writing the book, she knew what the story would be like and what character she would develop. Most lovers of Harry Potter were anxious about the outcome of the story and if Harry would die. Marketers should develop a strategy, create goals and execute strategies to achieve their goals. They will be successful if they have a strategic approach from the beginning to the end.
Viral Marketing
When the author J.K. Rowling released the Harry Potter book, he did not have to market the book to have more sales; the fans took over and created viral campaigns because they were over-excited with the release because Harry Potter was the talk of the town back then. Until today the book sales continue to increase. In addition, the topic of Harry Potter is trendy on social media platforms such as Facebook and Twitter because bloggers create posts about Harry Potter.
Multi-Channel Approach
The Harry Potter author used different channels to market the book to reach a bigger audience. She was aware of a broad customer base ranging from children to young adults that she wanted to satisfy their needs. When she released the Harry Potter trailer, it reached multiple viewers on YouTube that help reach a larger audience. Marketers should follow the example of J.K. Rowling by having multiple channels to attract a larger audience through various channels. There are different customers, and having marketing your product using other media is a powerful marketing tool.
Create a Unique Brand
The aspect of the book is widely known by people who are not fans of the movie. Therefore marketers should follow the example of J.K. Rowling of establishing an easily identifiable brand. If you create a unique brand, your audience will connect quickly and identify your brand at the start of your campaign.
Harry Potter books significantly impact many people’s lives, and most people wait for a book release. It usually takes time for a particular collection of books to gain significant value in selling books.…