Marketing as we know it has evolved from putting a simple printout of an american spirit poster to putting the company name in the sky using smoke expelled from an aircraft. Now you may have heard of the internet and how it can help us promote our goods and services a little bit better than skywriting; so, we’re going to discuss that and show you the top marketing tricks in 2021 that can help you scale up your business, save valuable resources, and gain major traction. Let’s dig deeper down below:
Search Engine Optimization
With Google as the number one most used search engine, we can maximize our online presence using Search Engine Optimization or SEO for short. Google and other search engines have this metric that measures how well our website can serve as an answer to their users’ queries. This metric consists of various core elements such as relevance, readability, visuals, user-friendliness, etc. Thus, we can capitalize on this and gain massive traction to our business if we put in the appropriate content, so the next time someone Googles your business, it can show up on the first page, kind of similar to how you see the things on the newspapers’ front page.
Social Media Marketing
It’s the invasion of social media, and we’re going to join them because we can’t beat them! It’s 2021, and everything can go viral in a day with the right marketing trick. Social media is the number one burgeoning trend in the world. Even if you’re from China or Russia, it is expected that 80 percent of the population possess some kind of social media account, i.e., Facebook, Instagram, Twitter. Now, these social media giants know they’re popular, so they set up e-commerce that allows users to shop directly inside the platforms, which of course, you can leverage if you have a big enough following to promote your own goods and merchandise.
Voice Search Utilization
Another benefit that technology brings to the marketing industry is voice search utilization. Consumers these days can search on their devices using Siri, Sam, or Google Assistant to find out the solution for their problems. We’re not saying them as miracle workers, but they can sort out the basic stuff like asking for directions, what’s good to eat near you, where to get the clothes you want, etc. Your device can have a conversation with you and bid all your demands; this is why brands and major companies are vying to create the best keyword that can get sifted in the best results category and also due to the growing popularity of voice search utilization.
The Bottom Line
The internet has revolutionized marketing, and we need to catch up if we want to survive in this technology-dominated age. While it’s true some are doing just fine using plain old radio station shout-outs, skywriting, posters, and TV advertisements, imagine how better their business can be if they know how the internet works!…